Therefore, these men may get sex, but they often do not get love and respect.Overall, men in either case report also having a difficult time finding what they label "attractive" women for longer-term relationships.

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However, these men are often punished by being socially labeled as "jerks", "players", or even "creeps", unfit for socially-defined relationships.

Furthermore, their tactics are often designated as "sexist" (Hall & Canterberry, 2011).

If men choose to follow social norms and become compliant as "good guys", they may get a "relationship partner". biological double-bind, these compliant men may also not be "attractive" to those same relationship partners (Buss & Shackelford, 2008).

As a result, they may be punished by their girlfriend's/wife's lack of sexual interest, being cheated on, or disrespected as a "push over".

Many of these tactics, however, primarily attract women who are focused on short-term flings with attractive men (see here).

Therefore, the relationship needs of the men using this strategy may be less fulfilled in the long run.2) Partnering Carefully - another strategy adopted by some men is to adhere to social norms and become a "good guy" or even "domestic partner". However, men who follow this strategy should pick their partner carefully.

Men often define these women along evolutionary psychology lines—women who are sexually-selective, faithful, physically attractive, and have a pleasant, respectful disposition (for more on these qualities, see Buss, 2003 and my own articles here and here).

Unfortunately, these qualities are again part of women's double bind, with social norms sometimes guiding them away from these biologically feminine characteristics.

Changing social norms has allowed few avenues by which they can be both acceptable as a relationship partner and attractive as a sex partner.