During this recent exclusive phone interview with Collider, actress Shiri Appleby () talked about how this web series came about, how she ended up signing on for her first gig as producer, how she can’t wait to try her hand at directing, assembling such an amazing cast (including Taylor Kinney, Bryce Johnson, Mircea Monroe and Martin Starr), and shooting the entire series in 10 days, with exactly the same approach as a regular TV show. Shiri Appleyby: I think the show is really about the moment when a girl starts listening to the voice in her head, and listens to her subconscious to make decisions.

During , Liz Tigelaar really included me in the process, but the one thing that was different was that I didn’t really have the power. But after that, I was like, “I’m really ready to do more.

I’m really ready to have a larger voice in the creative process.” I had been talking to people, trying to pitch ideas for shows, and I’d been really going in that direction, so when Alloy came to me with this idea, my agents were like, “She really wants to produce. ” But then, you think about it and everything is on the internet.

We really wanted it to speak to girls and be honest about it.

Alloy was great and really gave us the opportunity to take it over and rework it. Appleby: I’ve been working on this since the end of August and, thankfully, because I was a producer, they let me be a part of everything, which included bringing on Liz Allen to direct it, bringing on Sallie Patrick to write it, and hiring our D. I literally did all of the casting process, and I picked the colors of every wall and the wallpaper, and I’ve been sitting in editing.

This would be a great first opportunity for her.” Everyone was really on board, and it’s really taken off. We have over half a million views on the first episode, and over a million total. People are responding to it, so it feels really good, in a way that’s different then when you’re just acting. You can watch every TV show and every feature film on your computer.

This is the first time that I’ve watched something really come alive, from the very beginning, and that’s a really creative experience. So, if you get past the ego of the fact that you’re doing a web series, it’s not like you’re doing anything different.

Appleby: We worked together a ton on and she was one of my favorite directors.

She’s really great because I like to try a million different things.

She knew me really well, so we sat together, for over a month, with Liz Allen, the director, and really talked about a lot of things.