Today, the institution of dating continues to evolve at a rapid rate with new possibilities and choices opening up particularly through online dating.

The word "dating" entered the American language during the Roaring Twenties.

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However, one particularity of the human species is that pair bonds are often formed without necessarily having the intention of reproduction.

In modern times, emphasis on the institution of marriage, generally described as a male-female bond, has obscured pair bonds formed by same-sex and transgender couples, and that many heterosexual couples also bond for life without offspring, or that often pairs that do have offspring separate.

Women eventually won the right to vote in many countries and own property and receive equal treatment by the law, and these changes had profound impacts on the relationships between men and women. In many societies, individuals could decide—on their own—whether they should marry, whom they should marry, and when they should marry.

A few centuries ago, dating was sometimes described as a "courtship ritual where young women entertained gentleman callers, usually in the home, under the watchful eye of a chaperone," but increasingly, in many Western countries, it became a self-initiated activity with two young people going out as a couple in public together.

The protocols and practices of dating, and the terms used to describe it, vary considerably from country to country and over time.

While the term has several meanings, the most frequent usage refers to two people exploring whether they are romantically or sexually compatible by participating in dates with the other.

Thus, the concept of marriage is changing widely in many countries.

Historically, marriages in most societies were arranged by parents and older relatives with the goal not being love but legacy and "economic stability and political alliances", according to anthropologists.

Still, dating varies considerably by nation, custom, religious upbringing, technology, and social class, and important exceptions with regards to individual freedoms remain as many countries today still practice arranged marriages, request dowries, and forbid same-sex pairings.