Your headline must be understandable outside of its context. Something like, "Register For Our Webinar Before Time Runs Out", lets readers know they're on the clock.

If your content includes something strange but true, use that to your advantage.

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Make sure that your superlative—whether it's positive or negative—is always at the front of your headline.

"7 Worst Mistakes Of Young Startups" sounds much better than "7 Mistakes Made by Young Startups That Are Worst".

There's nothing more powerful than the "Backed By Science" claim.

Insights derived from research are considered more accurate, relevant, and attractive. Leave out just enough detail to get readers interested (without falling into the clickbait trap).

A striking example of this kind of content is "What I Learned from Being a Broke, Unemployed Graduate" published on Entrepreneur. Ask yourself these two questions: If your headline doesn't address each of these points, it's time to start over. It then promises to show what the solution might be. This is especially true when they seem difficult to believe.

If you have a powerful stat in your content (like in this example), put it in your headline.

The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. Try the Headline Analyzer » According to Copyblogger, 8 out of 10 people will read a headline.

However, only two out of 10 tend to proceed to read the rest of your content. This is really important to understand before you publish your content.

Craft headline copy that targets relevant topics and discussions happening in your industry or niche.

Likewise, avoid straying onto topics outside of your scope. Holding yourself to this standard will ensure you write more effective headlines.

Here’s your ultimate guide to write a great headline, backed by research. That's why it's important to spend time getting them right. It's not enough to guess at what a good headline looks like, though. Content starting with "The best way to..." has the potential to go viral super quickly.