Since that date, the effectiveness of the ties between Tel Aviv and Riyadh and the support of the rapprochement between the two are clearly noticed.

We wanted to address both of these issues as we worked on this next project.

So, we gathered a cross-section of our staff including curators, educators, marketers, and digital specialists.

Second, we wanted to direct them to artworks they liked so they could experience them in person.

And third, we wanted to collect data on our visitors’ tastes.

We planned to produce this project in-house with a zero-dollar budget, and we were encouraged to make it “fun.” Our goal was that it be used by a larger percentage of our public than our previous hand-held technology tools, which were critical successes but did not generate nearly as many downloads or repeat visits as we had hoped.

We believe this was because visitors were either unaware of the apps from lack of marketing, or because they were deterred by the need to download and log into them.

In this context, Salman Al-Ansari, the founder of the Saudi lobby in the United States, called for a “cooperative alliance” between Riyadh and Tel Aviv based on “common regional and economic interests.” He pointed out also that “there is a historic opportunity for a new era of peace and prosperity.” According to the news website that Israel is “uniquely positioned to help its neighbor in economic development in the coming years.” He considered that the political dialogue between the two sides is not only in the interest of the two countries but also in the interest of the Middle East and the international allies of Saudi Arabia and Israel.” According to , Al-Ansari wrote that Israel is “one of the most developed and technologically advanced countries in the field of mining,” and added that it is “one of the world’s leading countries in the water engineering industry,” which are two issues of great importance to Saudi Arabia.

As the High Museum of Art prepared to completely reinstall its collection in the fall of 2018, we began talking about how we could use mobile technologies in new and innovative ways to engage the public with our newly installed galleries. First, we wanted to show our on-site visitors the diversity of our collection.

Another telegram included an article written by the Israeli author in Amir Oren, which referred to Nayef’s article that pointed out that Riyadh is flirting with normal relations with Israel under certain conditions.